Remember this alt text will also be the anchor text for your featured images. So I would recommend just using your “main” keyword for each of them. Which is Googler speak for “makes them rank higher for that keyword”. Take the time to make each title and meta description as “clickable” as possible. Now I don’t know about you, but I’m not particularly interested in grabbing search traffic for a privacy policy.
See what keywords you rank for
- All SEO audit recommended tasks implemented on your site are the stepping stones for your site architecture to be fully optimized.
- If you have traffic drops coinciding with major updates, this can tell you what areas likely need your focus.
- The Moz Keyword Explorer is one of the best keyword research tools available, helping us understand your strategic objectives and make recommendations for your campaign.
- If the score is below 30% there are severe errors and SEO issues on your website you should definitely deal with.
- A well-established geospatial software company needed their website to match the caliber of their business.
Systematically checking indexing, technical performance, on-page SEO, and backlinks, helps you to address any issues before they affect your rankings. Implementing practices makes sure your site remains competitive and well-optimized for search engines. On-page SEO elements like meta tags, headings, and internal links are essential for communicating the relevance of your content to search engines. Cadence helps the document processing service provider (mentioned above) by updating these elements with the right keywords, which improved their site visibility.
Bonus Step #1: Analyze Your Site’s Topical Authority
You can then rewrite your tags to ensure they’re displayed correctly. It’s a handy free SEO tool for marketers looking for related keyword suggestions. In addition, KeywordsFX provides you with questions related to the topic of your target keyword and modified versions of keyword phrases. The free version shows you the top 100 backlinks with details like the domain rating. While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor.
A fitness blog should have links from health and wellness sites, not gambling or loan websites. Google’s algorithms have evolved to better understand whether content actually provides what users are looking for. To get started, create a project in the tool and configure the audit. I once took over an SEO project where the client was confused about why none of their pages were ranking.
Doing an audit helps website owners create a plan for improvement, supporting SEO Anomaly long-term success in organic search results. Given you’re optimizing for search engines, it’s key to understand how much organic traffic you’re driving through them. Use Google’s Rich Results Test tool (free online) on a few pages to see if any schema is detected and if there are errors.
Yes, an SEO audit helps us determine how our website is performing. But, if you are a small website, you do not have to overdo it. Concentrating on stats can be a waste of time especially if there are other things that you have to take care of.
